RetireReady NJ
Launched by the state of New Jersey, RetireReady NJ is a Statewide Retirement Savings Program, Offering New Option for Private Sector Workers. To help explain the program, we made two animated videos for both the Savers and Employers program.
Creative Challenges
My focus throughout these videos was showcasing workers in various locations of New Jersey. Using the main branding colors they had set up I was able to reinforce their visual identity and include their main green, orange, and blue throughout the video. Through this base we were able to go through the main points of the program and how it works in a video that took us around New Jersey and its community.
Roles:
Storyboarding
Illustrations
Graphic Design
Creative Direction
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