Illumina: Exome-24 Kit & Polygenic Risk Scores
Illumina develops DNA sequencing and array-based life sciences technologies to enable boundless research discovery and personalized health. Their products help pioneer advances in oncology, genetic and infectious diseases, reproductive health, and beyond.
In these two videos we broke down complicated processes and products through an illustration heavy video, and one focused more on design.
https://emea.illumina.com/company/video-hub/jQLdHsTkSMI.html
https://emea.illumina.com/areas-of-interest/complex-disease-genomics/polygenic-risk-scores.html
Creative Challenges
Understanding their products was no easy task, but once we got that, it was easier to re explain it in a visual manner. In Polygenic Risk Scores I was able to build off their beautiful visual brand, which used gradients and visual metaphors to represent illumination, their core element.
Exome 24-Kit was an illustration heavy video, where we introduce the BeadChip in a lab, and go through its audience, uses, benefits, and solutions.
By this video the visual brand had changed, and I made the illustrations by focusing on the main color tone and using the accent yellow tone throughout each scene to focus the viewer on the main action, while using a secondary purple to introduce the BeadChip and its future appearances throughout the video.
Roles: Storyboarding, Illustrations, Graphic Design, Creative Direction
© CRISTIAN PINTOS 2024