UBS: Pablo's Story
Pablo's Story is part of a series from UBS called "Meet our Clients". Where they go through interviews and stories of how they are pursuing their purpose and how the power of investing and interpersonal connections can help them create a better world.
In this video I did the storyboard and final visuals, while also directing the animation.
https://www.ubs.com/global/en/wealth-management/meet-our-clients/2022/building-better.html
Creative Challenges
Their illustration guidelines and system consisted of hand drawn/felt black lines with a careful use of cold grayscale fills and their brands red accent color to draw the eye. I felt a good connection to their style and had fun adapting to it when creating the storyboard and stills. Throughout this project and others I worked on, I had the opportunity to develop their illustration system through new metaphor challenges and illustrative scenes.
Roles: Storyboarding, Illustrations, Graphic Design, Creative Direction
Agency: LNC Productions
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