TelevisaUnivision
Televisa's Household Graph helps advertisers enhance reach and resonance with U.S. Spanish speakers.
With LNC we created a video to explain this concept around the idea of Hispanic culture and community. Being Hispanic myself I had a lot of fun incorporating details of my culture and other Latin American countries when storyboarding and illustrating.
https://corporate.televisaunivision.com/advertise/solutions/
Creative Challenges
Working with their brand guideline allowed a big range of color and expression. The emphasis on community allowed me to fill the scenes with characters and actions. This was also a great moment to incorporate cultural details like watching soccer, drinking mate, BBQ gatherings, etc. Through the use of characters we also solidified the idea of a large Household data and ranges that advertisers could target to.
Roles: Storyboarding, Illustrations, Graphic Design, Creative Direction
Storyboard with styleframes
© CRISTIAN PINTOS 2024