Bayer EMEA
In a three-part video series with LNC, we helped Bayer's EMEA Gamechangers set up their proposal and explain their project for shaping the future of agriculture. Gamechangers, E2E, and Inventory Automation served as a way for farmers, distributors, and suppliers to understand how Bayer would be interviewing and gathering data + trends throughout South Africa, Poland, Portugal, Spain in it's first phase, with the purpose of getting a better vision of what's working and what common problems these parties are facing.
Creative Challenges
My main role was storyboarding and illustrating the final scenes. Along with creative direction once the project moved into animation. We tied together these issues and project by making a story around a farmer. Where we can explore his farm and share issues they face like shifts in consumer demands, growing populations, climate change, regulation policies, and technologic advances. This main character appears throughout each video as he interacts with other parties like Bayer and distributors.
I used Bayer's branding as a base for certain scenes to create the familiarity needed, and established the main colors from the Gamechanger's program every time it was the focus.
Roles: Storyboarding, Illustrations, Graphic Design, Creative Direction
© CRISTIAN PINTOS 2024