Myriad provides genetic tests with individualized insights that help patients, and their providers better detect, treat and prevent diseases.
For their three products (MyRisk, Prequel, and Foresight), our mission was to go through each one and break it down in a simpler way of understanding it. The intended audience, what it does, the journey, and benefits of each one.
https://myriad.com/womens-health/patient-prequel/
https://myriad.com/genetic-tests/foresight-carrier-screen/
Each product under Myriad had its own visual brand, so this allowed me to explore their color palette and represent the characters and visual elements in a way that each video was able to stand out.
Through showing target audiences, going through how diseases can be detected, representing how this looks like in the DNA, and what the process/journey will look like throughout the program, we were able to resume the whole experience in an easy-to-understand animation.
© CRISTIAN PINTOS 2024