Apple Supplier Responsibility
Apple SR was looking to provide an animated video to its suppliers to notify them on their update in Machine Safety Management, Code/Standards and explain some key components and implementations in managing machine safety at the facilities.
In this information based brief, I was tasked with storyboarding and creating the visuals to be animated.
Creative Challenges
Although Apple didn't have an illustration system, I used their brand guidelines as a base for these illustrations. This included their icon system as the main inspiration. Since most of the video was heavy on information, these illustrations and icons served to simplify the information and make it more digestible.
Roles: Storyboarding, Illustrations, Graphic Design, Creative Direction
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